About Us
Hallway Insights

Built by
students.
For every school.

Hallway Insights started as a high school entrepreneurship club called Cat Tank — a group of sophomores who decided the best way to learn how businesses are built was to build one.

Our Story

We started as a club.
We built a company.

Cat Tank formed in November 2025 at West End Secondary School. A group of sophomores came together around a shared curiosity: how do modern companies actually get built? The answer, we figured, was to try it ourselves.

The Mission

A fundraiser model that actually works in 2026.

Think of the Girl Scout Cookie model — a community fundraiser that everyone already understands. We kept what works: students selling something on behalf of their school. We updated what doesn't: instead of boxes of cookies, schools sell professional consumer research to local businesses.

Higher margin. No inventory. No overhead. And far more money flowing back to the school.

Why It Works

Three truths create a need.

01

Schools need money.

Programs are underfunded. Traditional fundraisers haven't kept pace with what schools actually need.

02

Businesses need insights.

Local businesses pay real money for consumer feedback — and rarely get it from the audience that matters most.

03

Students have opinions.

We are the consumer. Our opinions are exactly what businesses want — and we'd share them.

Who Benefits

A rare win-win-win.

For Schools

Real money for underfunded programs.

  • A repeatable fundraising channel that grows with participation
  • No inventory, no overhead, no leftovers
  • Money the school controls and the community helped earn
For Students

A way to actually contribute.

  • A simple fundraiser that brings the community together
  • A voice in how the fundraiser money gets spent
  • Perks from participating local businesses
For Businesses

Customer feedback they actually want.

  • High-quality insights from the audience that matters
  • Visibility with students who already pass them every day
  • 100% satisfaction refund guarantee
Get Involved

Ready to bring this to your school?

It's free to join, takes 24 hours to set up, and starts generating fundraiser revenue from day one.

Register Your School →